Zaniol comments (please be reminded that this is a parody and cultural critique):
'I knew it was going to be very hard to covey Tracey Emin extraordinary storytelling skills and absorbing sensibility in a bottle, so I concentrated on what the public still associates with her: her initial provocative and explicit works. (http://dailym.ai/1vmXYdC or http://bit.ly/1AApJ7U)
I know this might not be fair to her latest developments or even perhaps her career, but my fictional interpretation of her brand essence had to follow what the general public associates with her, not what art lovers know or I think.
A phallic symbol highlighted the witty and parodic side of this project and seemed to be an explicit emblem for the purpose of generating critique and debate'.
Brand Art Sensation and Zaniol Ltd are devoted to art and cultural critique. The aim of this project is to highlight the commodification tendency of some contemporary artworks and the "brand stretching" principles that some galleries and artists have borrowed from luxury goods marketing strategies. Zaniol discusses here a global art market phenomenon through an artistic study (any reference to contemporary artists is her imaginative interpretation).
Tracey Emin has NOT endorsed, approved or vetted this fictional advert, the perfume bottle or any part of Brand Art Sensation, which is published by Zaniol Ltd. a limited company devoted to art, education, and design.
